The RISE Values Behind Every Red Dot Decision

Our RISE Values—Respect, Integrity, Service, Excellence—shape every customer interaction and symbolize Red Dot’s aspiration to elevate standards, continuously improve and lift others through teamwork, respect and service.

RISE VALUES

RISE symbolizes the Red Dot’s aspiration to elevate standards, improve continuously, and lift others through teamwork, respect, and service. It also encourages employees to “rise to the occasion” in terms of delivering excellence, taking ownership, and working with integrity.

RESPECT: How we listen and communicate

We listen generously and communicate thoughtfully. Respect means appreciating every perspective and treating people with dignity in every interaction.

INTEGRITY: Doing the right thing, every time

We do the right thing and honor our commitments. When challenges arise, we practice blameless problem-solving by focusing on solutions, not finger-pointing.

SERVICE: Customer-centricity in practice

Customer-centricity is at our core. We go the extra mile to deliver exceptional service, create win/win solutions and collaborate to help others succeed.

EXCELLENCE: Always raising the bar

We hold ourselves to the highest standards of quality and continuous improvement. By focusing on process and learning from every outcome, we raise the bar for ourselves and our partners.

REDy VOICES

Real voices from across Red Dot. These are the people who design, build, test, and deliver climate control that lasts.

Portrait of Jr. Wells
JR. WELLS
PRODUCTION SUPERVISOR
“People, relationships, and teamwork make all the difference. I started as a production operator and worked my way up to supervisor — 37 years of growth I’m proud of.”
Portrait of Julie Skaro
JULIE SKARO
PRODUCTION PLANNER
“The people and evolving environment keep me engaged. The relationships we build make Red Dot feel like a second family — after 47 years, that still holds true.”
Portrait of Joe Schaan
JOE SCHAAN
GENERAL MANAGER, MEMPHIS FACILITY
“I joined for commitment that’s spoken and demonstrated. As a 100% employee-owned company, co-owners push continuous improvement and customer focus — that drives my best every day.”
Portrait of Gary Larry
GARY LARRY
OPERATIONS MANAGER
“Core values and mentors opened paths across roles. Over 25 years I’ve built strong relationships and now mentor others across our Memphis, Tukwila, and Puyallup facilities.”
Portrait of Fredi Morales
FREDI MORALES
TEST TECHNICIAN
“In the test lab I finally get to be deeply creative. We build new testing models for unique requirements — solving hard problems never gets old.”
OUR PROMISE: ALWAYS REDy

We are Red Dot. We are .red. We are Always REDy.